FORMULATING A PRESIDENCY: THE ART AND STRATEGY OF DONALD TRUMP

Donald Trump's presidency proved to be a masterclass in branding. From his bombastic rhetoric to his carefully curated publicity, Trump broke through the traditional boundaries of political communication. His bid for office was a carefully orchestrated spectacle that captivated the nation's attention and galvanized his supporters. Trump understood

The MAGA brand has become a cultural phenomenon, captivating a loyal following with its potent blend of image. At its core, MAGA offers a promise of renewal American values, appealing to individuals who feel left behind from the prevailing political and social landscape. This sense of belonging is further cultivated through merchandise, rallies, an